BEYOND STRATEGIC RENTAL MARKETING

Regain time and power your rental business with the #1 digital agency, dedicated to your industry.

Modern Marketing Technology & Automation for Events and Equipment Rental Businesses.

Equipment Rental Digital (ERD) can advance your existing rental website or build you a new one entirely from scratch, enabling your customers to request quotes and complete their rental transactions online.

With ERD, you have the marketing automation of the large players, for a fraction of the cost.

It’s important to have a reliable marketing team work in lockstep with your business priorities, while you growing your equipment and/or event rental business and increase profitability.

We can help you achieve that.

WHY WORK WITH US

We Are Rental Business Marketing Experts

Are you overwhelmed with the demand for your rental items?

Do you ever feel like bigger companies are eating up your market share?

Do you ever struggle with prospects not being able to find your rental store for relevant searches?

Your equipment rental digital marketing team should work in lockstep with your business priorities. It should be smart, friendly and constantly anticipating your needs, understanding your industry in depth.

Over the past few years our parent company has been developing online solutions for a leading rental management software. Along the way in an effort to understand the industry’s needs better we had the pleasure of meeting and supporting a number of event and equipment rental businesses. The more we dove in and understood the industry, the more we became keen to support further. And here we are today, with a dedicated division specializing in party and equipment rental online marketing. 

We are dedicated to showing you the bottom line impact of meaningful marketing that’s accessible, affordable, and sustainable—customized to tell your unique story.

We understand your rental customers and can position you to defend and grow your business.

We monitor online search behaviors daily, and can help your rental business connect and convert to accelerate your success.

Because we specialize in the party/event and equipment rental niches, we can duplicate successful campaigns from other markets, and plug them into yours. We don’t have to “figure it out as we go”.

Combining our years of industry experience in the digital marketing space, with our specialty in the rental niche, you are in the right place to grow quickly.

When you work with a specialist in your industry, your success is quicker thanks to less trial and error to find winning combinations. We already know what works, you won’t have to wait as long to receive great results. It is a matter of  learning your goals for your business, and letting us help you get the results you want.

"If you are not investing in technology, you are getting behind.”

John Jeanguenat, President, RentalMax, Carol Stream, Ill., and co-chair of the American Rental Association’s (ARA) Equipment Rental Shared Interest Group.
WHAT WE DO

A Simple Approach to Dominate Your Local Market

Strategy

Our digital marketing packages are tailored specifically for equipment and event rental companies.

Deploy

We build custom websites optimized for lead generation and pair it with bulletproof search engine optimization (SEO) and pay-per-click (PPC) campaigns.

Automate

Implement technology to reduce manual, repetitive tasks and maximize human effort where it counts the most.

Measure & Improve

We constantly monitor your numbers to identify new opportunities and apply changes quickly and precisely.

Don't miss the opportunity

We are exclusive

To avoid conflicts we will only serve ONE event and equipment type rental company in each region*. Don’t miss your opportunity to outrank your competition.

DIGITAL DOMINANCE SERVICES

Advance and leverage marketing technology and see the benefits of improved processes, saved time and better service for your customers.

Digital Footprint

Goal: Establish Your Reliable Digital Footprint
  • Website + Hosting
  • Search Engine Optimization

Visibility & Growth

Goal: Expand Your Reach and Visibility
  • Website + Hosting
  • Quote Request Automation
  • Search Engine Optimization
  • Google Ads

Digital Dominance

Goal: Leave No Rock Unturned
  • Website + Hosting
  • Quote Request Automation
  • Search Engine optimization
  • Google Ads
  • Facebook + Instagram Ads
  • Email Marketing

The Ultimate Internet Marketing Checklist for Event and Equipment Rental Businesses

Trying to figure out how to get more calls and leads from the internet can be frustrating. The digital arena has become segmented and is changing almost daily. From SEO, PPC, Social Media, Email, etc. Add directory services like YellowPages, Dex Media, Web.com, Yelp, Angies List, etc…where do you start?

We get it. The noise is out there and a lot of it simply… doesn’t work. Most consumers turn to Google and Bing first, rather than going to third party directory sites. Why? Because as a consumer, every time we enter our information we get bombarded calls…for weeks.

Most online users have learned that doing your own research is not that difficult especially when you can browse websites and rely on others from the community to share their experiences with online reviews.

Over the years, working with dozens of Rental Businesses across the US, and reviewing hundreds of Rental Websites, we have discovered the key elements of a successful internet marketing strategy and condensed that down to a simple checklist that is easy to follow.

This cheat sheet will help you identify the holes in your current online presence in order to take your company to the next level online.

equipment-rental-digital-google-search-ads

STAY ON TOP OF SEARCH RESULTS

As a party and/or equipment rental business, one of the best ways to get new customers is through effective Google Ads management.

By targeting your ads specifically to people who are searching for your rental products, in your area, you can ensure that your ad appears at the top of the search results.

By investing in professional and effective Google Ads management, you can significantly increase your rental business’s chances of success.

Own the top of the 1st page of Google when locals search things like “equipment rental near me”, and your business will receive calls daily.

You need an experienced team of experts to make sure you stay there, and continue getting high paying jobs day after day. Not by chance, but by design.  Here is how we can help:

SUCCESS STORY

CONSTRUCTION RENTAL SEO

Our client rents construction equipment to businesses, including forklifts and scissor lifts.

The Challenge:

The came to us seeking support in increasing their visibility online in their local area.

The Solution:

We worked on an entire list of product page optimizations. We incorporated new keywords into headers and SEO meta information and included some on-page content that includes internal links to other category/product pages on the site.

The Results:

Not only has traffic increased but so have targeted keyword rankings!